Department store fair| Market research and future prospect data analysis report of China baby tableware industry
Baby tableware industry definition
Department store fairIt is pointed out that baby tableware is a special catering tool designed specifically for infants and young children, fully taking into account the age characteristics of infants and young children, special considerations and customization must be carried out in the design。This includes, but is not limited to, factors such as color selection, control of thermal conductivity, rigorous testing of chemical volatilities, and the design of its grip and lid。
Baby tableware industry category
There are various types of baby tableware, the main categories include bowls, plates, cups, spoons, forks and chopsticks。According to the different production materials, these tableware can be further subdivided, such as stainless steel tableware, glass tableware, ceramic tableware, silicone tableware, PP plastic tableware and so on。In stainless steel tableware, there are a variety of specific types, such as the internal water and with a plastic shell of the insulated bowl, double-layer structure to maintain the temperature of the food, and its durable stainless steel plate。Children's tableware has a wider selection of materials，In addition to the above materials，It also contains eco-friendly tableware made from sugarcane fiber，Natural wooden tableware for children，Lightweight and colorful plastic tableware for children，Drop - and wear-resistant melamine tableware for children，Sustainable tableware made from rice husks，Special tableware with antibacterial function to protect children's health，Environmentally friendly and gentle children's tableware made of bamboo fiber，And environmentally friendly children's tableware made of biodegradable material polylactic acid (PLA)。
Baby tableware industry development process
The development history of the baby tableware industry can be traced back to the middle of the 20th century, with the enhancement of people's awareness of infant health and safety and the progress of parenting science, baby tableware gradually separated from adult tableware。Early baby tableware was mainly based on basic functionality and durability, and the materials were mostly ceramic and stainless steel。By the 1970s and 1980s, plastic tableware was gradually popularized for its lightweight and unbreakable characteristics, but it also caused concern about the safety of plastic products。In the 21st century, especially after the 2000s, the baby tableware industry has undergone significant technological innovation and design changes。The introduction of food-grade silicone materials makes tableware more soft, high temperature resistant and non-toxic, which meets the high requirements of parents for the safety of infant products。At the same time, fully taking into account the growth and development requirements of infants and young children, tableware design pays more attention to humanity and versatility, such as non-slip design, easy to grasp the handle, anti-overflow function。
Baby tableware industry on the middle and lower reaches
Department store exhibition said that the upstream industry of baby tableware mainly includes raw material suppliers and manufacturers, such as stainless steel, glass, ceramics, silicone and other materials manufacturers and their production and processing enterprises。The downstream application industry of baby tableware is usually the infant food and health products market。With the improvement of living standards and the emphasis on health, more and more families began to pay attention to infant diet nutrition and safety。Therefore, infant tableware, as one of the important tools of infant diet, has been widely used and developed。At the same time, with the development of the Internet and the progress of e-commerce platforms, baby tableware has also become one of the most popular categories of online sales。
China's baby tableware industry scale and growth rate
In recent years, China's baby tableware industry has experienced rapid development and expansion, and the market capacity shows a trend of continuous expansion。According to the survey, in 2018, the market size of China's baby tableware industry has reached a significant level of 97.7 billion yuan, relative to 2017, the completion of 7.7 per cent year-on-year growth。In 2018, the main consumer group of the baby tableware market is concentrated in the infant stage of 0-3 years old, in which the proportion of 0-1 years old infants and young children is particularly significant, which is as high as 40 in the consumer.1%。With the improvement of parents' concept of infant food safety and health, they pay more attention to product safety and health factors when buying baby tableware。In addition, multi-functional baby tableware is also becoming more and more popular, which has largely promoted the development and innovation of the baby tableware market。
In China's baby tableware industry, the market share of the head enterprise is relatively large。According to data, in 2021, the scale of China's baby food industry exceeded 300 million yuan, in which the head enterprises have strong market competitiveness。At the same time, in the market segment of children's tableware sets, the growth of Austtbaby, Goodbaby, Beiqin and other brands is more significant, and these companies occupy a considerable share in the brand competition of children's tableware in China。However, it is worth noting that although domestic brands are gradually emerging, overseas brands still lead the domestic market for a certain period of time。
According to the National Bureau of Statistics, China's total fertility rate has dropped from about 6 in the 1970s to 1 in 2010.Around 5, falling further to 1 in 2021.15, and it's down to less than 1 in 2022.1。This means that in the past few years, China's birth rate is declining year by year。Specifically, according to the demographic yearbook data of the National Bureau of Statistics, in 2013, the number of newborns in China decreased by about 60,000 compared with 2012。However, with the official implementation of the "two children alone" policy in China in November 2013, this policy had a significant impact in 2014。This year, the birth rate in our country increased by 2.Nine percentage points, which equates to an increase of about 480,000 new births。However, this growth has not been sustained, and it is predicted that the number of births in 2024 will be about 7-8 million。Although the declining fertility rate has a certain impact on the market size of the baby tableware industry, it is important to note that customers' demand for high-quality, environmentally friendly and healthy baby tableware is gradually increasing。Therefore, as long as enterprises can continue to innovate products and improve quality to meet consumer demand, they can still occupy an advantage in market competition。At the same time, as an emerging brand in the domestic children's market, children's meals have a wide range of target groups and a long customer value cycle, which also brings structural growth opportunities to enterprises under the change of population birth rate。