The 117th General Merchandise Fair: Look!A new style preferred by contemporary young people - light outdoors!
What is light outdoors
The 117th General Merchandise FairIt is noted that mass consumption has been updated and upgraded, and people's consumption preferences have changed from different perspectives。This has also activated the explosive growth of new brands and categories in recent years, and the emergence of new consumer demand has led some people to believe that all consumer categories deserve to be redone。Outdoor sports brands happen to be a consumer category favored by young groups at this stage, and it is also a new "visual paradise" that brings challenges and opportunities for designers.。
First, what is "light outdoors"?？Light outdoor refers to lightweight outdoor, characterized by "light" equipment, "zero" threshold, the key is to experience, young。
Once upon a time, when it came to "outdoor", people felt that the threshold of experience was high, and the cost of equipment and time was high。Need to learn a lot of professional knowledge and skills, read the guide, buy equipment, must not "say go", or a word will "flip"。
On the contrary, the prevailing "light outdoor" is extremely friendly to urban young people who are eager to get close to nature, without professional training, without professional skills, and without sleeping in the open, mainly for leisure and relaxation, the risk factor is low, and only appropriate protection is needed to reduce the burden on the body and spirit。
It can be camping, non-professional cycling, running, hiking, or it can be a short walk to achieve a seamless switch from the city to nature。
From outdoor wear to everyday wear
The 117th department store meeting learned that the "White Paper on Lightweight outdoor Industry" issued by the joint iResearch Consulting pointed out that by the end of 23, the scale of China's outdoor products market is expected to exceed 200 billion, and consumers will be 77.5% of the amount is invested in the purchase of lightweight outdoor products, users are looking for more complete protection, lightweight and portable, and at the same time, practical and fashionable products。
The functionality and fashion of outdoor clothing are also merging, showing a trend of daily and lightweight。In particular, when urban outdoor and exquisite camping began to occupy a part of the market share of professional BC camping and hardcore outdoor, the corresponding trend of light outdoor clothing such as Japanese mountain and European and American urban functional mountains is accelerating。
For example, the brand An Ko Rau brings sports and outdoor culture into urban life, conveying the concept of "sports is play"。
The 117th Department Store Meeting learned，Scotie Li, head of outdoor lifestyle brand Penfield in China, told Titanium Media APP，After operating independently in China, Penfield has launched some outdoor lifestyle and technology styles，For example, using wool fabrics or fabrics that look like denim to make clothing with some waterproof function;The combination of American retro and mountain is also an idea，For example, on the basis of continuing the outdoor retro，Use wrinkle-washed fabrics with special textures and Cordura fabrics with superior tear resistance，Combined with multi-pocket design，Fusion function element，"Soften" the professional and pure outdoor style，Blending outdoor and fashion into everyday life。
The remastered MV "Simple Love" is a full demonstration of the lightweight outdoor lifestyle。In lightweight outdoor living, everything becomes very simple。Wind, water, camping with friends, communicating with strangers, animals...Light outdoor display, is simple, light, poetic beautiful and happy outdoor life style。
Once upon a time, the "outdoors" felt like a high threshold of experience, high equipment and time costs。Need to learn a lot of professional knowledge and skills, find strategies, buy equipment, never "say go", or a word will "flip over"。The layout for light outdoor meets the needs of consumers for "lighter decision", "lighter time", "lighter experience" and "lighter equipment"。
And these four light, is also the original intention under the banana: embrace nature rather than conquer nature;Enjoy nature and socialize with people you care about;Break the boundaries between the city and the suburbs and the outer suburbs, and let the outdoor experience come from nature but not limited to nature。
The above is the outdoor clothing related information brought by the 117th Department Store. If you are interested, you can come to the exhibition site to learn more about the industry information。
Source: Internet