General Merchandise Exhibition: Aromatherapy candle industry development status and future market economic development trend
It is understood that as a craft candle, aromatherapy candle not only has the lighting function of traditional candles, but also has become an important item in modern life to adjust the atmosphere and relieve pressure because of its unique aroma and diversified design。
First, industry development status
The market continues to expand
Department store exhibition learned that the aroma candle industry has developed rapidly in recent years, and the market size has continued to expand。This is mainly due to the improvement of consumers' demand for home environment and personal spirit。Scented candles not only have lighting functions, but also help relieve stress and improve sleep by releasing aroma, so they are favored by young people, women and high-end people。
According to relevant market research reports, the size of China's home scented candle market is growing year by year and is expected to continue to grow in the next few years。By 2025, the market size is expected to exceed 5 billion yuan。
Diversification of consumer demand
Modern consumers' demand for scented candles is increasingly personalized and diversified。They not only pay attention to the functionality of the product, but also pay attention to the design sense of the product, emotional experience and environmental health concept。Therefore, there are more and more novel designs and flavor types on the market, such as products with no additives, natural and organic characteristics, which are favored by more and more consumers。
Diversification of sales channels
The expansion of online sales channels has brought new development opportunities for the aroma candle industry。Through the e-commerce platform, scented candle products can more easily reach consumers and meet market demand。At the same time, the rise of new sales models such as live streaming with goods has also brought new growth points to the aromatherapy candle market。
Fierce market competition
Scented candle industry market competition is fierce, domestic and foreign brands have joined the market competition。International brands such as the United States IFF, Senxin, Switzerland Givaudan and so on with their advantages in the field of flavor and fragrance occupy a certain market share;On the other hand, domestic brands such as MINISO, Tang Kai and Yankee have gradually gained a certain share in the market through their unique design, high-quality raw materials and reasonable price positioning。
Second, the future development trend of market economy
The market size continues to grow
With the continuous improvement of consumers' requirements for quality of life and the deepening of recognition of scented candle products, it is expected that the market size of scented candle will continue to grow in the next few years。Especially in some important festivals or special occasions, scented candles as an important prop to create an atmosphere and express emotions, its market demand will be further improved。
Product innovation and personalized development
In the future, the aroma candle industry will pay more attention to product innovation and personalized development。Brands need to constantly introduce new designs and scents to meet the needs of different consumers。At the same time, the concept of environmental protection and health will also become one of the important directions of product innovation, and more and more brands will launch scented candle products that meet environmental health standards。
Intelligent and technological innovation
With the progress of science and technology and the constant change of consumer demand, intelligence and technology will become an important innovation direction of the aroma candle industry。For example, the smart aromatherapy machine can be controlled by mobile phone APP, timing switch and other functions to provide consumers with a more convenient experience。This intelligent and technological innovation will help to enhance the added value and market competitiveness of scented candle products。
Branding and scale development
In the future, the aroma candle industry will pay more attention to branding and scale development。Well-known brands attract more consumers by providing quality products and services to establish a good brand image;At the same time, large-scale development will also become one of the industry trends to better meet market demand and enhance market competitiveness by expanding production scale, reducing production costs and improving production efficiency。
International development
With the continuous development of in-depth promotion and international trade, the aromatherapy candle industry will also usher in international development opportunities。As one of the important aromatherapy markets, China will continue to attract the attention and investment of international brands in the future.At the same time, domestic brands should also actively participate in international exhibitions to strengthen cooperation and exchanges with international brands to expand overseas markets and enhance international competitiveness。
It is understood that the future aroma candle industry will show a booming trend in terms of market demand, product diversification and personalization, environmental protection and health concepts, intelligence and technology, and online and offline integration。Enterprises need to pay close attention to these trends and strengthen technological innovation and brand building in order to remain invincible in the fierce market competition。
The above is the aroma candle industry related information brought by the small edition of the department store exhibition. You are welcome to visit the site to understand, so that you can understand this information will be more helpful。
Source: China Research Network
