Shanghai Department Store Exhibition: Why China's small home appliances sell well overseas？
Chinese robot cleaners are selling like crazy in South Korea。
According to the statistics of market research agencies, in the first half of this year, the first place in the Korean sweeping robot market is the Chinese brand, and the total share of Chinese sweeping robots in the Korean market is as high as 80%。
In recent years, China's home appliances in the market constantly "circle of powder"。From traditional household appliances such as air conditioners, refrigerators and washing machines to intelligent small household appliances such as sweeping robots and air fryers, Chinese household appliances have been recognized by more and more overseas markets, and the pace of "going out" has been accelerating。(Related reading: China's home appliances sold overseas, with what?)
Small household appliances fill the market gap
Shanghai Department Store Exhibition learned that in the field of small household appliances, many Chinese products are very popular in South Korea。In addition to sweeping robots, air purifiers, humidifiers, porridge appliances and other Chinese household appliances have penetrated into the homes of ordinary people in South Korea。
In recent years, Chinese home appliance brands have been expanding their market share in South Korea。According to statistics from the Electromechanical Chamber of Commerce, in the first five months of this year, China's exports of home appliances to Asia amounted to 205.$200 million, an increase of 13.8%。Among them, the export of home appliances to South Korea was 1.7 billion US dollars, an increase from negative to positive to 15.0%。
Not only the South Korean market, from Europe and the United States to the Middle East, the scope of Chinese home appliances "going to sea" is getting wider and faster。
Data released by the General Administration of Customs shows that in the first seven months of this year, a total of 4,091 Chinese home appliances including fans, washing machines, vacuum cleaners, microwave ovens and LCD TVS were exported.900 million yuan, an increase of 18.1 percent, higher than the country's overall export growth rate 11.Four percentage points。From March 2023 to July 2024, China's home appliance exports have been positive year-on-year growth for 17 consecutive months。
According to the statistics of the electromechanical Chamber of Commerce, from a regional point of view, the exports of emerging markets and regions along the "Belt and Road" have steadily increased, of which the export share of home appliances in the Latin American market has increased significantly。Thanks to the "replenishment of inventory" effect, China's home appliance exports to North America, Europe (including the European Union) and Oceania and other developed regions have also rebounded。
Why are China's small home appliances selling well overseas?
Zhang Xiaotao, dean of the School of International Economics and Trade at the Central University of Finance and Economics, said in an interview with China News Service that the reason why Chinese home appliances sell well overseas is mainly the result of the joint action of the supply side and the demand side。
From the supply side, China's home appliance industry has a complete industrial chain, strong manufacturing capacity and cost advantages, cost-effective products, innovation iteration and optimization and upgrading speed, and has a strong competitiveness in the market;
From the demand side, the total demand of the home appliance market continues to expand, especially the large demand space of emerging economies, which has promoted the rapid growth of China's home appliance exports。
Zhu Yongyi, vice president of the China Market Society, told the National is through Train that strong technological innovation ability, complete industry chain with complete categories, excellent product quality, constantly improving brand influence, and price and market share advantages have made China's home appliance industry into the forefront。
In addition, with the economic recovery and the promotion of infrastructure construction in some areas, overseas demand has improved, and it has also accelerated the pace of "going to sea" of China's home appliances。
According to statistics from the Machinery and Electrical Chamber of Commerce, China's home appliance exports are expected to exceed $120 billion in 2024。
Zhou Nan, secretary general of the Electrical and Mechanical Chamber of Commerce, said that in the future, with the recovery of external demand and the comprehensive advantages of China's household appliance industry chain becoming increasingly prominent, home appliance exports will still maintain a stable growth trend, and Chinese household appliance brands will further consolidate their position in the market。
How to escort China's home appliances to the sea?
China's home appliances selling overseas market, in the continuous "circle of fans", but at the same time also face some challenges。
Zhang pointed to growing competition from emerging markets such as Southeast Asia, India and Africa。In the context of accelerating technological innovation, how to continue to maintain brand influence and competitive advantage in China's home appliance industry is still a topic that needs to be studied。
Zhu Yongyi believes that the economic downturn and rising trade protectionism, as well as intensified geopolitical conflicts, put pressure on China's home appliance exports?。At the same time, differences in overseas market environments, cultural barriers, increasingly fierce market competition, and high logistics costs are also important factors restricting the export of home appliances。
Shanghai Department Store Exhibition learned that in this regard, Zhang Xiaotao suggested that the intelligent, digital and green transformation and upgrading of products should be strengthened to comprehensively enhance the competitiveness of products。In addition, the service network should be continuously improved, including installation, distribution, after-sales, etc., to meet the diversified needs of overseas consumers。
The above is the small household appliances related information brought by Xiaobian. If you are interested in this industry, welcome to Shanghai Department Store Exhibition to do more in-depth understanding!
Source: China State Grid