Second, electric kettle industry chain structure
The industrial chain of electric kettles covers many links from raw material procurement, manufacturing, sales to after-sales service。In terms of raw material supply, stainless steel and plastics are the main sources of materials, and the quality of these materials directly affects the safety and durability of products。The manufacturing process includes product design, mold development, production and assembly, and each step needs to be carefully operated to ensure product quality。Sales and after-sales service through the integration of online and offline ways to provide convenient purchase channels and thoughtful after-sales service to enhance brand image and customer satisfaction。
Third, industry segmentation
Department store learned that the electric kettle industry can be subdivided into a number of areas according to different standards。According to the type, it can be divided into rotation type, direct plug-in, etc.Divided by use, it can be divided into residential use and commercial use。In addition, with the development of intelligent technology, intelligent electric kettle has become an important subdivision of the industry, through the Internet of things, mobile phone APP and other technologies to achieve remote control, booking heating and other functions, improve the added value of products。
Fourth, electric kettle industry development status analysis
In recent years, the electric kettle industry has shown a rapid development trend。According to the data, the electric kettle market size reached 324 in 2022.3.2 billion yuan and is expected to reach 443 by 2028.3.4 billion yuan, the compound annual growth rate is estimated to be 5.35%。In the Chinese market, the market size of electric kettles also continues to grow, reaching 122 in 2023.600 million yuan, is expected to maintain a stable growth trend in the next few years。
5. Market size
With the pursuit of consumers for health and convenient life and the popularity of smart home technology, the market scale of electric kettles continues to expand。Well-known brands at home and abroad such as Midea, Supor, Joyang, Philips, Panasonic, etc. have occupied a large market share through technological innovation and quality improvement。At the same time, emerging brands are also gradually emerging through differentiated competition and personalized customization。
6. Industry policy
The government's promotion of energy-saving and environmental protection products has been increasing, which has had a positive impact on the electric kettle industry。On the one hand, the government promotes the development of the industry in a green and low-carbon direction through the formulation of energy efficiency standards and environmental protection policies;On the other hand, the government has also strengthened the supervision of product quality, requiring enterprises to improve product quality and safety performance, and protect the rights and interests of consumers。
7. Industry competition pattern
The department store exhibition learned that the electric kettle industry is highly competitive and there are many brands。Well-known brands at home and abroad are constantly competing for market share through technological innovation, quality improvement and marketing strategies。At the same time, some emerging brands have gradually occupied a place in the market through differentiated competition and personalized customization。However, the industry is also facing the price war and quality decline, false publicity and other problems, the need for enterprises to strengthen self-discipline and supervision。
The above is the electric kettle industry related information brought by Xiaobian, if you are interested in this industry, welcome to the department store exhibition to do more in-depth understanding!
Source: China Research Network
